Purpose: This article explains how design thinking and practices can identify unexplored opportunities for strategic growth. Increasingly practitioners are learning about powerful ways they can work together, with design mindsets and practices improving the strategy development process in...

Purpose – This article addresses the widespread failure of organizations to turn strategy talk into action. It suggests that underlying this failure is the creation of strategy “ducks” – a term borrowed from the world of architecture for buildings intentionally built as symbols. The...

Purpose – The ability to see new possibilities is fundamental to creating innovative designs – but what do we know about state-of-the-art possibility thinking? The purpose of this paper is to look at this topic, which the strategy field has largely ignored in favor of analytics, by examining...

Purpose – Design thinking is a process of continuously redesigning a business to achieve both product and process innovation. The purpose of this paper is to present a this case study of two managers – both highly capable and committed, both seeking to innovate – a design thinking approach...