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Purpose – The purpose of this paper is to report on the development and nomological testing of a 17‐item scale measuring the five dimensions of service convenience (decision, access, transaction, benefit, and post‐benefit) as proposed by Berry, Seiders, and Grewal....
Persistent link: https://www.econbiz.de/10014905191
This study examines the role of cognitive trust and the potential for relationship dissolution when consumers perceive themselves to be in a hostage relationship with their retail banking service provider. This study reviews current literature on relationship continuance intentions, hostage...
Persistent link: https://www.econbiz.de/10014905028
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Purpose – This paper aims to improve understanding of the effects of price endings on consumers' choice behavior. The research study described here was driven by three central questions. First, do consumers process a price holistically or process each digit as a stimulus? Second, do consumers...
Persistent link: https://www.econbiz.de/10014895931
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Empirical research (as well as theoretical reasoning) has led to contradictory findings with regard to whether increases in brand advertising activities lead to increases or decreases in consumer price sensitivity. Lack of data to measure the exposure of individual households to advertisements...
Persistent link: https://www.econbiz.de/10008787908
Persistent link: https://www.econbiz.de/10012056718
Purpose – The purpose of this study is to explore the broad issues related to business excellence and the application of such programs. Design/methodology/approach – In brief, this study investigated the use of business excellence programs including the use of the ISO 9000:2000 series of...
Persistent link: https://www.econbiz.de/10014930637