Movie sequels, a type of brand extension, are prevalent in today’s motion picture industry. Prior literature on brand extensions supports the intuition that attaching established brand names (e.g., titles of box-office hits) to new products decreases advertising costs. We counter this...

Given the advent of basket-level purchasing data of households, choice modelers are actively engaged in the development of statistical and econometric models of multi-category choice behavior of households. This paper reviews current developments in this area of research, discussing the modeling...

Empirical studies in Marketing have typically characterized a household's purchase incidence decision, i.e. the household's decision of whether or not to buy a product on a given shopping visit, as being independent of the household's purchase incidence decisions in other product categories....

We present an econometric technique for modeling endogenous selectivity in households’ quantity outcomes as observed in scanner panel data. Simultaneous models of incidence, brand choice and quantity, that treat quantity outcomes as count data, ignore such self-selectivity considerations in...

Purpose: The role of energy or emission intensive firms face contradictory demands from advancing economic development and environmental improvement and protection and thus require appropriate policy interventions to balance the two needs. China's “Green Credit”...

In this article, the authors mainly investigate the dynamic performance of VMI-APIOBPCS (Vendor Manage Inventory-Automatic Pipeline Inventory and Order Based Production Control System) in the apparel industry. With the increasing importance of supply chain system integration, VMI-APIOBPCS can...

A number of studies have shown that many factors influence the development of the tobacco companies. This article analyzes the market demand of the Chinese tobacco and efficiency evaluation about Yantai Tobacco Company in order to improve customer satisfaction, repeating purchase intention and...