What can grocery basket data tell us about health consciousness?
| Year of publication: |
2008
|
|---|---|
| Authors: | Prasad, Ashutosh ; Strijnev, Andrei ; Zhang, Qin |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 25.2008, 4, p. 301-309
|