As new technologies, products, and services emerge, consumers actively or passively migrate from legacy products to new substitutes while enjoying the adventures and benefits of the new everyday technology. However, identifying customers who migrate presents a challenge for service providers in...

We report on the panel discussion held at the ICDM'10 conference on the top 10 data mining case studies in order to provide a snapshot of where and how data mining techniques have made significant real-world impact. The tasks covered by 10 case studies range from the detection of anomalies such...

Given that services differ from goods in terms of intangibility, heterogeneity, and inseparability, customers may evaluate green services differently from how they evaluate green goods. Previous research has investigated customers’ perceptions and purchase decisions regarding green products....