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Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies

Farace, Stefania; Laer, Tom van; Ruyter, Ko de; … - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1961-1979

Persistent link: https://www.econbiz.de/10011773807

Untangling a web of lies : exploring automated detection of deception in computer-mediated communication

Ludwig, Stephan; Laer, Tom van; Ruyter, Ko de; … - In: Journal of management information systems : JMIS 33 (2016) 2, pp. 511-541

Persistent link: https://www.econbiz.de/10011616128

Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies

Farace, Stefania; van Laer, Tom; de Ruyter, Ko; … - In: European Journal of Marketing 51 (2017) 11/12, pp. 1961-1979

Purpose This paper aims to assess the effect of narrative transportation, portrayed action and photographic style on viewers’ likelihood to comment on posted consumer photos. Design/methodology/approach Integrating visual semiotics and experiments, this research examines the influence of...

Persistent link: https://www.econbiz.de/10014723703

Not whodunit but whydunit : story characters' motivations influence audience interest in services

Hamby, Anne; Laer, Tom van - In: Journal of service research 25 (2022) 1, pp. 48-65

Persistent link: https://www.econbiz.de/10012887034

Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth

Aleti, Torgeir; Pallant, Jason I.; Tuan, Annamaria; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 17-32

Persistent link: https://www.econbiz.de/10012129482

It's not what you say, it's the way you say it! : ffective message styles for promoting innovative new services

Bertele, Kerrie; Feiereisen, Stephanie; Storey, Chris; … - In: Journal of business research : JBR 107 (2020), pp. 38-49

Persistent link: https://www.econbiz.de/10012156670

What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews

Laer, Tom van; Escalas, Jennifer Edson; Ludwig, Stephan; … - In: Journal of consumer research : JCR ; an … 46 (2019) 2, pp. 267-285

Persistent link: https://www.econbiz.de/10012033963

Need for narrative

Laer, Tom van; Visconti, Luca M.; Feiereisen, Stephanie - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 484-496

Persistent link: https://www.econbiz.de/10011934549

Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect

Laer, Tom van; Feiereisen, Stephanie; Visconti, Luca M. - In: Journal of business research : JBR 96 (2019), pp. 135-146

Persistent link: https://www.econbiz.de/10011980774

A discourse analysis of pilgrimage reviews

Laer, Tom van; Izberk-Bilgin, Elif - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 5/6, pp. 586-604

Persistent link: https://www.econbiz.de/10012178408