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Nation branding and integrated marketing communications: an ASEAN perspective

Dinnie, Keith; Melewar, T.C.; Seidenfuss, Kai‐Uwe; … - In: International Marketing Review 27 (2010) 4, pp. 388-403

Purpose – This paper aims to examine the extent to which the nation branding activities of export promotion organisations (EPOs), investment agencies (IAs), national tourism organisations (NTOs) and embassies follow the principle of coordination that characterises an integrated marketing...

Persistent link: https://www.econbiz.de/10014827494

Guest editorial

Dinnie, Keith; Melewar, T.C. - In: International Marketing Review 27 (2010) 4

Persistent link: https://www.econbiz.de/10014828087

The effect of residents' personality, emotional solidarity, and community commitment on support for tourism development

Sedigheh Moghavvemi; Woosnam, Kyle M.; Tanuosha Paramanathan - In: Tourism management : research, policies, practice 63 (2017), pp. 242-254

Persistent link: https://www.econbiz.de/10011746563

What travel motivational factors influence Muslim tourists towards MMITD?

Muhammad Khalilur Rahman; Suhaiza Zailani; Ghazali Musa - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 48-73

Persistent link: https://www.econbiz.de/10011659461

Predicting Muslim medical tourists' satisfaction with Malaysian Islamic friendly hospitals

Suhaiza Zailani; Suhana Mohezar Ali; Iranmanesh, Mohammad; … - In: Tourism management : research, policies, practice 57 (2016), pp. 159-167

Persistent link: https://www.econbiz.de/10011555690

Connecting with prospective medical tourists online : a cross-sectional analysis of private hospital websites promoting medical tourism in India, Malaysia and Thailand

Sedigheh Moghavvemi; Ormond, Meghann; Ghazali Musa; Che … - In: Tourism management : research, policies, practice 58 (2017), pp. 154-163

Persistent link: https://www.econbiz.de/10011634682

Malaysia my second home (MM2H) : retirees' demographic profile and spending dynamics

Wong, Brian Kee Mun; Ghazali Musa - In: Tourism management : research, policies, practice 60 (2017), pp. 42-46

Persistent link: https://www.econbiz.de/10011675898

Tapping into the emerging Muslim-friendly medical tourism market : evidence from Malaysia

Muhammad Khalilur Rahman; Suhaiza Zailani; Ghazali Musa - In: Journal of Islamic marketing : JIMA 8 (2017) 4, pp. 514-532

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Malaysia my second home : the influence of push and pull motivations on satisfaction

Wong, Brian Kee Mun; Ghazali Musa; Azni Zarina Taha - In: Tourism management : research, policies, practice 61 (2017), pp. 394-410

Persistent link: https://www.econbiz.de/10011708907

Dental tourism : examining tourist profiles, motivation and satisfaction

Mustaffa Jaapar; Ghazali Musa; Sedigheh Moghavvemi; … - In: Tourism management : research, policies, practice 61 (2017), pp. 538-552

Persistent link: https://www.econbiz.de/10011709202