Hansen and Christensen discuss a wide range of current issues regarding the role of emotions in consumer behavior as well as measures of advertising effectiveness. The central theme of the book is the elaboration and application of a new tool to measure the emotional constructions that consumers...

Purpose: The purpose of this study is to identify how the value dynamics of the freemium business model (BM) play out in a social enterprise. Design/methodology/approach: We draw on a multiple case study of two social enterprises –one nonprofit (Aravind Eyecare) in Asia and one for-profit in...