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Managing business and social network relationships in Russia : the role of relational capabilities, institutional support and dysfunctional competition
Smirnova, Maria - In: Industrial marketing management : the international … 89 (2020), pp. 340-354
Persistent link: https://www.econbiz.de/10012290737
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Customer orientation as a multidimensional construct : evidence from the Russian markets
Smirnova, Maria; Rebiazina, Vera A.; Frösén, Johanna - In: Journal of business research : JBR 86 (2018), pp. 457-467
Persistent link: https://www.econbiz.de/10011855374
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Dyadic operationalization in business relationships : the empirical example of marketing-purchasing collaboration
Ashnai, Bahar; Smirnova, Maria; Henneberg, Stephan; … - In: Journal of business-to-business marketing 26 (2019) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10012196260
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When does innovation collaboration pay off? : the role of relational learning and the timing of collaboration
Smirnova, Maria; Rebiazina, Vera A.; Khomich, Svetlana G. - In: Industrial marketing management : the international … 74 (2018), pp. 126-137
Persistent link: https://www.econbiz.de/10011942279
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Engaging allies for better or worse : investigating the relationship between multiple-brand alliances and persuasion knowledge
Muravskii, Daniil; Smirnova, Maria; Muravskaia, Snezhana - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1282-1313
Persistent link: https://www.econbiz.de/10013417496