DiRusso, David J.; Mudambi, Susan M.; Schuff, David - In: Journal of Product & Brand Management 20 (2011) 5, pp. 420-428
Purpose – Despite the availability of side‐by‐side price comparisons, online retailers often charge very different prices for the same product. The purpose of this paper is to identify the drivers of price differences in an online retail marketplace by examining pricing information from a...