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Developing relationships within the framework of local economic development in Spain

Izquierdo, Carmen Camarero; Carrión, Carlos Hernández; … - In: Entrepreneurship & Regional Development 20 (2008) 1, pp. 41-65

This study is aimed at analysing the relationships between local development agencies and various actors from within their environments. The authors explore the applicability of a relationship marketing approach to local development and propose the influence of economic development objectives on...

Persistent link: https://www.econbiz.de/10011134176

Social and financial signalling to increase fundraising revenue in museums

Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: Journal of nonprofit & public sector marketing 35 (2023) 2, pp. 144-164

Persistent link: https://www.econbiz.de/10014234444

Once upon a game : boosting brand storytelling through gamification

Vega, Elias; Camarero Izquierdo, Carmen - In: The journal of product & brand management 33 (2024) 6, pp. 717-732

Persistent link: https://www.econbiz.de/10015165273

How strategic purchasing orientation and transformational leadership impact performance : the mediating role of information and communication technologies

Camarero Izquierdo, Carmen; Garrido Samaniego, M. José; … - In: Journal of business-to-business marketing 22 (2015) 4, pp. 269-292

Persistent link: https://www.econbiz.de/10011432741

Learning and relationship orientation : an empirical examination in European museums

Garrido Samaniego, María José; Camarero Izquierdo, Carmen - In: International journal of nonprofit & voluntary sector … 19 (2014) 2, pp. 92-109

Persistent link: https://www.econbiz.de/10010520424

Experience value or satiety? : the effects of the amount and variety of tourists' activities on perceived experience

Antón, Carmen; Camarero Izquierdo, Carmen; … - In: Journal of travel research : a quarterly publication of … 57 (2018) 7, pp. 920-935

Persistent link: https://www.econbiz.de/10011927239

Entrepreneurs' social capital and the economic performance of small businesses : the moderating role of competitive intensity and entrepreneurs' experience

Hernández-Carrión, Carlos; Camarero Izquierdo, Carmen; … - In: Strategic entrepreneurship journal : SEJ 11 (2017) 1, pp. 61-89

Persistent link: https://www.econbiz.de/10011698512

How brand post content contributes to user's Facebook brand-page engagement : the experiential route of active participation

Gutiérrez Cillán, Jesús; Camarero Izquierdo, Carmen; … - In: Business research quarterly : BRQ 20 (2017) 4, pp. 258-274

Persistent link: https://www.econbiz.de/10011751012

Dominant logics and the manager's role in university business incubators

Redondo, María; Camarero Izquierdo, Carmen - In: The journal of business & industrial marketing 32 (2017) 2, pp. 282-294

Persistent link: https://www.econbiz.de/10011629543

Language tourism destinations : a case study of motivations, perceived value and tourists' expenditure

Redondo-Carretero, María; Camarero Izquierdo, Carmen; … - In: Journal of cultural economics 41 (2017) 2, pp. 155-172

Persistent link: https://www.econbiz.de/10011796110