By 2020, Korea has set itself the challenging target of reducing nationwide greenhouse gas emissions by 30%, more than the BAU (Business as Usual) scenario, as the implementation goal required to achieve the new national development paradigm of green growth. To achieve such a target, it is...

Purpose The purpose of this paper is to explore how hubs’ social influence on social network decisions can cause the behavior of information cascades in a market. Design/methodology/approach The authors establish understanding of the fundamental mechanism of information cascades through a...