Determinants of subscriptions to communications service bundles and their effects on customer retention in Korea
Moon-Koo Kim, Myeong-Cheol Park, Duk Hee Lee, Jong-Hyun Park
| Year of publication: |
2019
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|---|---|
| Authors: | Kim, Moon-koo ; Park, Myeong-cheol ; Lee, Duk Hee ; Park, Jong-hyun |
| Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 43.2019, 9, p. 1-12
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| Subject: | Service bundles | Bundling | Lock-in effects | Switching costs | Customer retention | Loyalty | Leistungsbündel | Bundling strategy | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.telpol.2018.10.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012250441