Purpose – This paper aims to discuss partitioning an air travel service encounter into touchpoints according to elements and phases, which are depth and breadth, respectively, using the conceptual framework of Le Bel. The empirical findings further the dialogue about the service encounter...

Purpose – The purpose of this paper is to focus on the four strategy tools of positions and positioning: leader, challenger, follower and niche. It suggests that it is important for managers to understand where their business fits in the market, vis‐à‐vis the competition. Without this...

Purpose – This article discusses optimizing customer retention using customer relationship management (CRM) linked with social cause‐related marketing (SCRM). Establishing a socially responsible synergy between company and customer is targeted to managers seeking creative and innovative...

Purpose – The purpose of this research is to question whether increased interest in exercise has truly generated a market for home fitness equipment in which women are a viable consumer segment. It is guided by two objectives: to what extent are female consumers a viable target market segment...

It's necessary to determine risks of pollution arising from amendment of organic by-products (OBs) to energy crops. The impact of applying two OBs on the quality of overland flow (OLF) from plantations of short rotation coppiced willow was assessed. Municipal biosolids (BS) and distillery...

The impact of landspreading organic byproduct (OB) on the quality of groundwater (GW) and soil underlying short rotation coppiced willow plantations was assessed. Organic byproduct, namely biosolid (BS) and distillery effluent (DE), was spread on six plots (each with a plot area of 0.059ha) at...