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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular growth and profitability
Gwanyebit Kehbila, Anderson
- In:
Journal of small business and entrepreneurship : JSBE
33
(
2021
)
6
,
pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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