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84
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Practice prize report : the 2016 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science
37
(
2018
)
5
,
pp. 685-687
Persistent link: https://www.econbiz.de/10011951147
Saved in:
2
Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science
39
(
2020
)
2
,
pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
Saved in:
3
The past, present and future of marketing research in Australia and New Zealand : a personal sampler of some key figures
Roberts, John H.
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 186-189
Persistent link: https://www.econbiz.de/10014321857
Saved in:
4
The role of expectations on consumer interpretation of new information
Tan, Lina
;
Roberts, John H.
;
Morrison, Pamela D.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 569-615
Persistent link: https://www.econbiz.de/10011707273
Saved in:
5
Better marketing for a better world
Chandy, Rajesh K.
;
Johar, Gita Venkataramani
;
Moorman, …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012522215
Saved in:
6
Special issue: better marketing for a better world
Chandy, Rajesh K.
(
ed.
);
Johar, Gita Venkataramani
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012522245
Saved in:
7
Assessing the sales impact of plain packaging regulation for cigarettes : evidence from Australia
Bonfrer, Andre
;
Chintagunta, Pradeep K.
;
Roberts, John H.
; …
- In:
Marketing science
39
(
2020
)
1
,
pp. 234-252
Persistent link: https://www.econbiz.de/10012183089
Saved in:
8
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
9
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
10
Perspectives on university research centers : lessons from the ISBM
Lilien, Gary L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 459-460
Persistent link: https://www.econbiz.de/10011737447
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