Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Gary L. Lilien, John Roberts, and Venkatesh Shankar
| Year of publication: |
2011
|
|---|---|
| Authors: | Lilien, Gary L. ; Roberts, John H. ; Shankar, Venkatesh |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2011, 1, p. 43-103
|
| Subject: | Marketingtheorie | Marketing theory | Innovationswettbewerb | Technology competition | Berufsverband | Occupational organization | Projektbewertung | Project evaluation | Bibliometrie | Bibliometrics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009383325