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The role of mega-sports event...
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Sports
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social media
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O'Reilly, Norm
35
Nadeau, John
25
Séguin, Benoit
17
Abeza, Gashaw
13
Parent, Milena M.
11
Finch, David J.
10
MacIntosh, Eric W.
10
MacIntosh, Eric
7
Heslop, Louise A.
6
Legg, David
6
Levallet, Nadège
6
Naraine, Michael L.
5
Hoye, Russell
4
Taks, Marijke
4
Hernandez, Tony
3
Lettice, Fiona
3
O'Reilly, Norman
3
Rutter, Richard
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Thompson, Ashley
3
Xing, Xiaoyan
3
Berger, Ida E.
2
Bradish, Cheri L.
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Doherty, Alison
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Ellis, Dana
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Fody, Emma
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Foster, Bill
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Harrison, Mark
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Hasani, Tahereh
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Heslop, Louise
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Kinoshita, Keita
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Lawrence, Heather Jane
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Madill, Judith
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Nzindukiyimana, Ornella
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Yang, Yiqi
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Sport, Business and Management: An International Journal
10
International Journal of Sports Marketing and Sponsorship
8
Journal of sport management : the official journal of the North American Society of Sport Management
7
Sport Management Review
7
European Sport management quarterly : ESMQ
6
International journal of sport management and marketing : IJSMM
4
International Journal of Event and Festival Management
2
International journal of sports marketing & sponsorship
2
Journal of marketing for higher education
2
Journal of strategic marketing
2
Sport, Business and Management : an international journal ; SBM
2
Academy of Management learning & education : AMLE
1
Advances in e-business research (AEBR) book series
1
Industrial Management & Data Systems
1
International Handbook on the Economics of Mega Sporting Events
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Housing Markets and Analysis
1
International Marketing Review
1
International journal of business and emerging markets : IJBEM
1
International journal of event and festival management
1
Journal of Business Research
1
Journal of Entrepreneurship in Emerging Economies
1
Journal of Marketing for Higher Education
1
Journal of Product & Brand Management
1
Journal of Social Marketing
1
Journal of education for business
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of travel and tourism marketing
1
Marketing Intelligence & Planning
1
Sport business in leading economies
1
Sport business insights
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
37
Other ZBW resources
28
RePEc
10
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1
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Saved in:
2
Social media scholarship in sport management research : a critical review
Abeza, Gashaw
;
O'Reilly, Norm
;
Séguin, Benoit
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 601-618
Persistent link: https://www.econbiz.de/10011421884
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3
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
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4
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
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5
A survey of undergraduate marketing programs : an empirical analysis of knowledge areas and metaskills
Finch, David J.
;
Nadeau, John
;
O'Reilly, Norm
- In:
Journal of education for business
93
(
2018
)
2
,
pp. 23-32
Persistent link: https://www.econbiz.de/10011920184
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6
It's all about my team : mega-sport events and consumer attitudes in a time series approach
Armenakyan, Anahit
;
O'Reilly, Norm
;
Heslop, Louise A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 597-614
Persistent link: https://www.econbiz.de/10011645885
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7
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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8
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
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9
Big data in professional sport : the perspective of practitioners in the NFL, MLB, NBA, and NHL
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
; …
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1413-1433
Persistent link: https://www.econbiz.de/10014553099
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10
The Youth Olymic Games : a facilitator or barrier of the high-performance sport development pathway?
Kristiansen, Elsa
;
MacIntosh, Eric W.
;
Parent, Milena M.
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10011879406
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