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This study examines the factors that influence the effectiveness of customer loyalty programmes to cause a change in consumers' behaviour in retailing services. In particular, three explanatory variables are analysed: the quality of service offered to the customer, her/his trust in the company,...
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Purpose Based on the Theory of Planned Behaviour, the purpose of this paper is to analyse the influence of the advantages and disadvantages of entrepreneurship surrounding the entrepreneurial intention on a university context. Design/methodology/approach To test the hypothesis it is used a...
Persistent link: https://www.econbiz.de/10014677219
Purpose – In the present paper, the authors aim to study the relationship between corporate associations and loyalty by analyzing the role of identification with the company and satisfaction in this connection. Design/methodology/approach – The effects of corporate associations on consumers'...
Persistent link: https://www.econbiz.de/10014722887
Purpose The purpose of this paper is to explore the moderating role of six personal traits in a causal model to study how customers’ perceptions of corporate social responsibility (CSR) influence their affective and behavioural responses to companies. Design/methodology/approach A structural...
Persistent link: https://www.econbiz.de/10014760605