Using actor–network theory (ANT), this paper examines the role of caring technologies in the complex transition to new fatherhood. The study explores the ambivalent role these objects play in the family setting to co-enable different forms of fathering and masculinity. The paper explores the...

Purpose This study aims to offer understanding of the parent – child relationship by examining, through a socio-material lens, how one aspect of the new child surveillance technology market, child GPS trackers (CGT), are rejected or adopted by families, highlighting implications for child...

PurposeUsing the family activity of hobby stock-keeping (“petstock”) as a context, this paper aims to extend singularization theory to model the negotiations, agencies and resistances of children, parents and petstock, as they work through how animals become food within the boundaries of the...

Purpose – The purpose of this paper is to examine children's consumption experiences within families in order to investigate the role that different family environments play in the consumer socialisation of children. Design/methodology/approach – Key consumer socialisation literature is...

Purpose – The purpose of this paper is to illustrate the potential of material‐semiotic ontology to the field of anti‐consumption research. Design/methodology/approach – The paper's approach is multi‐site ethnography, following a consumer object, the Omlet Eglu, to trace a field of...

Purpose – This paper explores how siblings act as agents of consumer socialisation within the dynamics of the family network. Design/methodology/approach – Key consumer socialisation literature is reviewed, highlighting the growing role that siblings play in the lives of contemporary...

PurposeThis paper aims to explore the parental role in children’s food socialization. More specifically, it explores how the legacy of the past (i.e. experiences from the participant’s own childhood) works to inform how parents, in turn, socialize their own children within the context of...

The relationship between self‐image and product/brand imagery remains an important area of concern in marketing research and marketing practice because of its impact on product/brand evaluation and choice; however many studies report inconclusive findings about this relationship. A conceptual...

Self‐esteem is an important motivational drive for consumption involving both the acceptance and rejection/avoidance of symbolic goods. This paper examines the relationship between self‐esteem and the rejection of goods and brands within the context of fashion consumption by young...