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Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality
Nenkov, Gergana Y.; Morrin, Maureen; Maille, Virginie; … - In: Journal of business research : JBR 95 (2019), pp. 428-441
Persistent link: https://www.econbiz.de/10011980236
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No longer green with envy : Objectifying and destroying negative consumer emotions
Soesilo, Primidya K. M.; Morrin, Maureen; Onuklu, Nese … - In: Journal of Consumer Affairs 55 (2021) 3, pp. 1111-1138
Persistent link: https://www.econbiz.de/10012635911
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From Glossy to Greasy : The Impact of Learned Associations on Perceptions of Food Healthfulness
Ye, Ning; Morrin, Maureen; Kampfer, Kristina - In: Journal of Consumer Psychology 30 (2019) 1, pp. 96-124
Persistent link: https://www.econbiz.de/10012083055
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Mitigation in marketing : concept, definition, and scope
Gupta, Sachin; Danaher, Peter J.; Mittal, Vikas; … - In: Journal of marketing research 61 (2024) 4, pp. 587-597
Persistent link: https://www.econbiz.de/10015168279
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Odor semantics and visual cues : what we smell impacts where we look, what we remember, and what we want to buy
Lwin, May O.; Morrin, Maureen; Chong, Chiao Sing Trinetta; … - In: Journal of behavioral decision making 29 (2016) 2/3, pp. 336-350
Persistent link: https://www.econbiz.de/10011521494
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Does it pay to beat around the bush? : the case of the obfuscating salesperson
Bickart, Barbara; Morrin, Maureen; Ratneshwar, Srinivasan - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 596-608
Persistent link: https://www.econbiz.de/10011411186
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How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann; Morrin, Maureen; Nordfält, Jens - In: Journal of retailing 93 (2017) 3, pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
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R-E-S-P-E-C-T find out what my name means to me : the effects of marketplace misidentification on consumption
Rank-Christman, Tracy; Morrin, Maureen; Ringler, Christine - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 333-340
Persistent link: https://www.econbiz.de/10011739817
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Increasing shopper trust in retailer technological interfaces via auditory confirmation
Reynolds-McIlnay, Ryann; Morrin, Maureen - In: Journal of retailing 95 (2019) 4, pp. 128-142
Persistent link: https://www.econbiz.de/10012154082
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On the other hand ... : enhancing promotional effectiveness with haptic cues
Maille, Virginie; Morrin, Maureen; Reynolds-McIlnay, Ryann - In: Journal of marketing research 57 (2020) 1, pp. 100-117
Persistent link: https://www.econbiz.de/10012177920