Investing for retirement : the moderating effect of fund assortment size on the 1/N heuristic
Maureen Morrin, J. Jeffrey Inman, Susan M. Broniarczyk, Gergana Y. Nenkov, and Jonathan Reuter
| Year of publication: |
2012
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|---|---|
| Authors: | Morrin, Maureen ; Inman, J. Jeffrey ; Broniarczyk, Susan M. ; Nenkov, Gergana Y. ; Reuter, Jonathan |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 4, p. 537-550
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| Subject: | Betriebliche Altersversorgung | Occupational pension plan | Investmentfonds | Investment Fund | Heuristik | Heuristics | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009580814