In a retail market where market competition is intensifying due to increases in the numbers of outlets, an understanding of patronage-shifting behavior is critical to improving the prediction accuracy of changes in the market shares of existing outlets. Our objective is to understand...

This paper defines a new concept "bridging telecommunications service" (BTS) in the telecommunication service market. It is a service concept related to the substitution of consecutive generations of telecommunications services. The roles and characteristics of BTS are identified and related...

As needs for telecommunications services diversify, an increasingly wide range of services is becoming available in the market. Service price reduction is one strategy used by service providers to retain existing subscribers. A price reduction for one service, however, can affect the...