Similar Search Results

Interesting and impactful research : on phenomena, theory, and writing

Tellis, Gerard J. - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10011637134

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J. - 2004 - Online-Ausg.

Persistent link: https://www.econbiz.de/10013207835

Unrelenting innovation : how to create a culture for market dominance

Tellis, Gerard J. - 2013 - First edition

The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he...

Persistent link: https://www.econbiz.de/10012600473

Halo (spillover) effects in social media : do product recalls of one brand hurt or help rival brands?

Borah, Abhishek; Tellis, Gerard J. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 143-160

Persistent link: https://www.econbiz.de/10011485245

Silicon envy : how global innovation clusters hurt or stimulate each other across developed and emerging markets

Harmancioglu, Nukhet; Tellis, Gerard J. - In: Journal of international business studies : JIBS ; an … 49 (2018) 7, pp. 902-918

Persistent link: https://www.econbiz.de/10011929438

Is China uniform? : intra-country differences in the takeoff of new products

Li, Ying; Tellis, Gerard J. - In: Technovation : the international journal of … 47 (2016), pp. 1-13

Persistent link: https://www.econbiz.de/10011620412

Phenomena, theory, application, data, and methods all have impact

Hauser, John R. - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 7-9

Persistent link: https://www.econbiz.de/10011637137

Musings on interesting and impactful theory and research

Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 10-13

Persistent link: https://www.econbiz.de/10011637141

The dive and disruption of successful current products : measures, global patterns, and predictive model

Fenech, Javier Palacios; Tellis, Gerard J. - In: The journal of product innovation management : an … 33 (2016) 1, pp. 53-68

Persistent link: https://www.econbiz.de/10011536440

Does offline TV advertising affect online chatter? : quasi-experimental analysis using synthetic control

Tirunillai, Seshadri; Tellis, Gerard J. - In: Marketing science 36 (2017) 6, pp. 862-878

Persistent link: https://www.econbiz.de/10011791423