Messenger, Sally J.; Atkins, Tony - In: International Journal of Contemporary Hospitality Management 6 (1994) 1/2, pp. 37-41
Describes the “Way of Life” (WoL) Quality Improvement Programme, which was an attempt by Prudential Assurance to improve its position in the marketplace. The programme concentrated originally on the workplace problems and tried to eliminate them. A four‐point strategy was developed and...