Purpose – The purpose of this study is threefold: to better understand what predicts individuals pro‐change behavior (PCB) and anti‐change behavior (ACB) during organizational renewal with respect to organizational justice perceptions, given its significance for change intervention...

The evaluation criteria for most marketing and management journals underline the importance of student samples' characteristics and how well they represent the population being studied. However, the predominance of student samples in empirical marketing and management research is sufficient...

Zielsetzung und Aufbau der Arbeit -- Untersuchungsgegenstand -- Methodische Grundlagen -- Untersuchungsdesign -- Der Erklärungsgehalt von Reputation und Markenstärke bei Unternehmensmarken -- Der Transfer zwischen Reputation und Markenstärke bei Produktmarken -- Zusammenfassung und Implikationen.

Purpose – The purpose of this paper is to review the existing literature linked to the emerging field of employer branding, with a view to adding insight from the perspective of the management of human resources. Design/methodology/approach – The approach taken entails reviewing books and...