Purpose – The North American fresh potato market has been in decline for over ten years, yet little consumer research has penetrated beyond the factors influencing the purchase decision. The purpose of this study is to provide a deeper understanding of the purchase decision for the fresh...

Sustainability in innovation is being increasingly recognized as an important consideration in the current efforts focused on balancing the needs for improved goods and services for the current and future generations with the concomitant impact on the natural resources. This paper analyzesthe...