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A cross-national study of consumer spending behavior : the impact of social media intensity and materialism

Thoumrungroje, Amonrat - In: Journal of international consumer marketing 30 (2018) 4, pp. 276-286

Persistent link: https://www.econbiz.de/10011965987

Foreign subsidiaries' relational strategic emphasis and performance implications amid environmental turbulence

Amonrat Thoumrungroje; Racela, Olimpia C.; Zhang, Man - In: Journal of Asia Business Studies 16 (2022) 4, pp. 618-638

Persistent link: https://www.econbiz.de/10013362356

Enhancing export performance through proactive export market development capabilities and ICT utilization

Racela, Olimpia C.; Amonrat Thoumrungroje - In: Journal of global marketing 33 (2020) 1, pp. 46-63

Persistent link: https://www.econbiz.de/10012201063

Unveiling internationalization decision-making of Burmese managers : a strategic cognition perspective

Amonrat Thoumrungroje; Racela, Olimpia C. - In: Journal of Asia Pacific business 21 (2020) 1, pp. 4-26

Persistent link: https://www.econbiz.de/10012180226

Enhancing foreign subsidiaries' performance through relational ties, market- and nonmarket-based capabilities

Amonrat Thoumrungroje; Supara Kapasuwan - In: Journal of strategy and management 15 (2022) 2, pp. 287-302

Persistent link: https://www.econbiz.de/10013332389

Linking SME international marketing agility to new technology adoption

Amonrat Thoumrungroje; Racela, Olimpia C. - In: International small business journal : ISBJ 40 (2022) 7, pp. 801-822

Persistent link: https://www.econbiz.de/10013438779

Consumer xenocentrism when domestic products are better

Amonrat Thoumrungroje; Diamantopoulos, Adamantios; … - In: International marketing review 41 (2024) 2, pp. 490-513

Persistent link: https://www.econbiz.de/10014524892

Unraveling formal and informal business ties in shaping foreign subsidiary capabilities

Amonrat Thoumrungroje; Nang Sarm Siri - In: Review of international business and strategy 34 (2024) 3, pp. 412-432

Persistent link: https://www.econbiz.de/10015053924

Foreign subsidiaries’ relational strategic emphasis and performance implications amid environmental turbulence

Thoumrungroje, Amonrat; Racela, Olimpia C.; Zhang, Man - In: Journal of Asia Business Studies 16 (2021) 4, pp. 618-638

Purpose: Grounded in strategic choice and resource-based views, this study aims to investigate the antecedents and consequences of relational strategic emphasis of foreign subsidiaries operating in Thailand. Four types of relational strategies were identified with associated differential...

Persistent link: https://www.econbiz.de/10012639654

Enhancing foreign subsidiaries' performance through relational ties, market- and nonmarket-based capabilities

Thoumrungroje, Amonrat; Kapasuwan, Supara - In: Journal of Strategy and Management 15 (2021) 2, pp. 287-302

Purpose: Given the inconclusive findings on relational ties–performance relationships, this study approaches this phenomenon through social capital theory and resource-based view (RBV) lenses to advocate the mediating role of nonmarket- and market-based capabilities....

Persistent link: https://www.econbiz.de/10012641291