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When nationalism goes to the market : the case of Chinese patriotic songs
Gao, Zhihong - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 473-488
Persistent link: https://www.econbiz.de/10011413177
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Perception of puffery in advertising: investigating the China‐US differences
Gao, Zhihong; Li, Na; Scorpio, Elaine A. - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 2, pp. 179-198
Purpose – The purpose of this paper is to explore the link between consumer psychology and puffery law in China and the USA, by reporting two empirical studies that investigated whether puff claims had different effects on Chinese and US college students in their perception of advertising...
Persistent link: https://www.econbiz.de/10014674769
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Consuming revolution : the politics of red tourism in China
Gao, Zhihong; Guo, Xiaoling - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 240-254
Persistent link: https://www.econbiz.de/10011750540
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Measuring the combining effects of financial stability and climate risk for green economic recovery
Li, Na - In: Economic change & restructuring 56 (2023) 2, pp. 1225-1241
Persistent link: https://www.econbiz.de/10014252481
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An SMDP model for a multiclass multi-server queueing control problem considering conversion times
Zhang, Zhicong; Li, Na; Li, Shuai; Yan, Xiaohui; Guo, … - In: RAIRO / Operations research 48 (2014) 4, pp. 615-639
Persistent link: https://www.econbiz.de/10011454299
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Technology foresight in China : academic studies, governmental practices and policy applications
Li, Na; Chen, Kaihua; Mingting, Kou - In: Technological forecasting & social change : an … 119 (2017), pp. 246-255
Persistent link: https://www.econbiz.de/10011886374
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Operational decision making for a referral coordination alliance : when should patients be referred and where should they be referred to?
Li, Na; Pan, Jie; Xie, Xiaoqing - In: Omega : the international journal of management science 96 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012243919
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Evaluation of reverse referral partnership in a tiered hospital system : a queuing-based approach
Li, Na; Kong, Nan; Li, Quanlin; Jiang, Zhibin - In: International journal of production research 55 (2017) 19/20, pp. 5647-5663
Persistent link: https://www.econbiz.de/10011724187
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Modelling and workload reallocation of call centres with multi-type customers
Li, Na; Yu, Xin; Matta, Andrea - In: International journal of production research 55 (2017) 19/20, pp. 5664-5680
Persistent link: https://www.econbiz.de/10011724189
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Optimal differential subsidy policy design for a workload-imbalanced outpatient care network
Deng, Yewen; Li, Na; Jiang, Zhibin; Xie, Xiaoqing; Kong, Nan - In: Omega : the international journal of management science 99 (2021), pp. 1-20
Persistent link: https://www.econbiz.de/10012431821