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A meta-analysis of parental style and consumer socialization of children

Mikeska, Jessica; Harrison, Robert L.; Carlson, Les - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 245-256

Persistent link: https://www.econbiz.de/10011707489

Gamer girls : navigating a subculture of gender inequality

Harrison, Robert L.; Drenten, Jenna; Pendarvis, Nicholas - 2017

Persistent link: https://www.econbiz.de/10011592937

The role of marketing in ritual evolution

Cross, Samantha N. N.; Harrison, Robert L.; Gilly, Mary C. - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 460-478

Persistent link: https://www.econbiz.de/10011791114

Restricted visions of multiracial identity in advertising

Harrison, Robert L.; Thomas, Kevin D.; Cross, Samantha N. N. - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 503-520

Persistent link: https://www.econbiz.de/10011798726

The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions

Mikeska, Jessica; Harrison, Robert L.; Carlson, Les; … - In: Journal of advertising research 57 (2017) 3, pp. 319-334

Persistent link: https://www.econbiz.de/10011756550

Transformative intersectionality : moving business towards a critical praxis

Steinfield, Laurel; Sanghvi, Minita; Zayer, Linda Tuncay; … - In: Journal of business research : JBR 100 (2019), pp. 366-375

Persistent link: https://www.econbiz.de/10012023813

A black brewer experience : navigating white space and managing its culture

Harrison, Robert L.; Thomas, Kevin D. - In: Journal of business research : JBR 172 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014547393

Considering a marketing degree? : student perceptions of general versus specialized majors

Atkin, JoAnn L.; Bowie, Anthony Alland; Cowley, Scott; … - In: Journal of marketing education : JME 44 (2022) 1, pp. 85-99

Persistent link: https://www.econbiz.de/10013268044

Gamer Girls: Navigating a Subculture of Gender Inequality

Harrison, Robert L.; Drenten, Jenna; Pendarvis, Nicholas - In: Consumer culture theory, (pp. 47-64). 2016

Purpose Video gaming, which remains culturally embedded in masculine ideals, is increasingly becoming a leisure activity for female consumers. Guided by social dominance theory, this paper examines how female gamers navigate the masculine-oriented gaming consumption context. Methodology/approach...

Persistent link: https://www.econbiz.de/10015365536

Creating Regional Cultures of Innovation? The Regional Innovation Strategies in England and Scotland

Thomas, Kevin - In: Regional Studies 34 (2000) 2, pp. 190-198

Persistent link: https://www.econbiz.de/10005491816