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Bypassing performance optimizers of real time bidding systems in display ad valuation

Christopher, Ranjit M.; Park, Sungho; Han, Sang Pil; … - In: Information systems research : ISR 33 (2022) 2, pp. 399-412

Persistent link: https://www.econbiz.de/10013362775

Positive demand spillover of popular app adoption : implications for platform owners' management of complements

Lee, Mi Hyun; Han, Sang Pil; Park, Sungho; Oh, Wonseok - In: Information systems research : ISR 34 (2023) 3, pp. 961-995

Persistent link: https://www.econbiz.de/10014383695

Uncertainty reduction vs. reciprocity : understanding the effect of a platform-initiated reviewer incentive program on regular ratings

Pu, Jingchuan; Kwark, Young; Han, Sang Pil; Ye, Qiang; … - In: Information systems research : ISR 35 (2024) 3, pp. 1363-1381

Persistent link: https://www.econbiz.de/10015193128

Excessive dependence on mobile social apps : a rational addiction perspective

Kwon, Hyeokkoo Eric; So, Hyunji; Han, Sang Pil; Oh, Wonseok - In: Information systems research : ISR 27 (2016) 4, pp. 919-939

Persistent link: https://www.econbiz.de/10011629907

When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition

Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho - In: Information systems research : ISR 31 (2020) 3, pp. 835-847

Persistent link: https://www.econbiz.de/10012298128

Ask for reviews at the right time : evidence from two field experiments

Jung, Miyeon; Ryu, Sunghan; Han, Sang Pil; Cho, Daegon - In: Journal of marketing 87 (2023) 4, pp. 528-549

Persistent link: https://www.econbiz.de/10014325376

Learning outside the classroom during a pandemic : evidence from an artificial intelligence-based education app

Ko, Ga Young; Shin, Donghyuk; Auh, Seigyoung; Lee, Yeonjung - In: Management science : journal of the Institute for … 69 (2023) 6, pp. 3616-3649

Persistent link: https://www.econbiz.de/10014305751

Battle of the channels : the impact of tablets on digital commerce

Xu, Kaiquan; Ghose, Anindya; Han, Sang Pil - In: Management science : journal of the Institute for … 63 (2017) 5, pp. 1469-1492

Persistent link: https://www.econbiz.de/10011684768

An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet

Ghose, Anindya; Han, Sang Pil - In: Management Science 57 (2011) 9, pp. 1671-1691

We quantify how user mobile Internet usage relates to unique characteristics of the mobile Internet. In particular, we focus on examining how the mobile-phone-based content generation behavior of users relates to content usage behavior. The key objective is to analyze whether there is a positive...

Persistent link: https://www.econbiz.de/10009293052

Different but equal? : a field experiment on the impact of recommendation systems on mobile and personal computer channels in retail

Lee, Dongwon; Gopal, Anandasivam; Park, Sung-Hyuk - In: Information systems research : ISR 31 (2020) 3, pp. 892-912

Persistent link: https://www.econbiz.de/10012298133