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Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
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2
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
3
Following brands on Twitter : an extension of theory of planned behavior
Chu, Shu-Chuan
;
Chen, Hsuan-Ting
;
Sung, Yongjun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 421-437
Persistent link: https://www.econbiz.de/10011567056
Saved in:
4
The effect of descriptive norms and construal level on consumers' sustainable behaviors
Ryoo, Yuhosua
;
Hyun, Na Kyong
;
Sung, Yongjun
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 536-549
Persistent link: https://www.econbiz.de/10011798738
Saved in:
5
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
6
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
Saved in:
7
Interpret me! : the interplay between visual metaphors and verbal messages in advertising
Ryoo, Yuhosua
;
Jeon, Yongwoog
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 760-782
Persistent link: https://www.econbiz.de/10012623885
Saved in:
8
CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
Saved in:
9
What makes materialistic consumers more ethical? : self-benefit vs. other-benefit appeals
Ryoo, Yuhosua
;
Sung, Yongjun
;
Chechelnytska, Inna
- In:
Journal of business research : JBR
110
(
2020
),
pp. 173-183
Persistent link: https://www.econbiz.de/10012237836
Saved in:
10
AI-powered recommendations : the roles of perceived similarity and psychological distance on persuasion
Ahn, Jungyong
;
Kim, Jungwon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1366-1384
Persistent link: https://www.econbiz.de/10012802312
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