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Decisions when interacting in customer-supplier relationships
Guercini, Simone; La Rocca, Antonella; Snehota, Ivan - In: Industrial marketing management : the international … 105 (2022), pp. 380-387
Persistent link: https://www.econbiz.de/10013494059
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Learning satisfaction in marketing simulation games : antecedents and influencers
Caruana, Albert; La Rocca, Antonella; Snehota, Ivan - In: Journal of marketing education : JME 38 (2016) 2, pp. 107-118
Persistent link: https://www.econbiz.de/10011537315
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Corporate associations in B2B : coping with multiple relationship-specific identities
La Rocca, Antonella; Snehota, Ivan - In: The IMP journal 10 (2016) 1, pp. 172-188
Persistent link: https://www.econbiz.de/10011895483
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Business models in business networks : how do they emerge?
La Rocca, Antonella; Snehota, Ivan - In: The IMP journal 11 (2017) 3, pp. 398-416
Persistent link: https://www.econbiz.de/10011896473
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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The role of supplier relationships in the development of new business ventures
La Rocca, Antonella; Perna, Andrea; Snehota, Ivan; … - In: Industrial marketing management : the international … 80 (2019), pp. 149-159
Persistent link: https://www.econbiz.de/10012064412
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Connecting IMP and entrepreneurship research : directions for future research
Baraldi, Enrico; La Rocca, Antonella; Perna, Andrea; … - In: Industrial marketing management : the international … 91 (2020), pp. 495-509
Persistent link: https://www.econbiz.de/10012422315
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Mobilizing suppliers when starting up a new business venture
La Rocca, Antonella; Snehota, Ivan - In: Industrial marketing management : the international … 93 (2021), pp. 401-412
Persistent link: https://www.econbiz.de/10012501948
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Customer-supplier relationships in B2B : an interaction perspective on actors in business networks
La Rocca, Antonella - 2020
Persistent link: https://www.econbiz.de/10012183005
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Sustainable entrepreneurship : how do contextual factors play a role?
La Rocca, Antonella; Dal Molin, Silvia - In: Industrial marketing management : the international … 123 (2024), pp. 292-303
Persistent link: https://www.econbiz.de/10015168468