Purpose To investigate consumer responses to conditional (CRM) versus unconditional (corporate philanthropy) corporate giving initiatives in advertising. Cross-cultural approach to investigate whether Dutch and Germans differ in their responses. Design/methodology/approach 2×3, between-subjects...

Purpose – The purpose of this paper is to investigate consumer responses to CSR in a developed and emerging economy (The Netherlands and India). Design/methodology/approach – The paper uses a survey of 95 consumers in each country to investigate attitudes to CSR platforms and CSR initiatives...

Purpose – The purpose of this paper is to investigate corporate social responsibility (CSR) platforms and the communication surrounding those platforms in India. It seeks to establish the CSR platforms that are typically used, together with stakeholder attitudes to both the form and content of...