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Messung von Zahlungsbereitschaften bei industriellen Dienstleistungen

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It is not just about competition with "free" : differences between content formats in consumer preferences and willingness to pay

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Cross-cultural research for luxury fashion brands in the Chinese market : a review of long- versus short-term orientation in national culture dimensions

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Does willingness to pay for rate conditions depend on the booking window? : a novel time-dependent conjoint analysis approach

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