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Customer perceptions and adoption of e-marketing in Zimbabwe
Masengu, Reason
;
Prinsloo, JJ
;
Pelser, Theuns
- In:
African journal of business and economic research : AJBER
17
(
2022
)
1
,
pp. 257-301
Persistent link: https://www.econbiz.de/10014249090
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The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
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