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A study of brand prestige in the casino industry : the moderating role of customer involvement

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Build trust, they will come : the case of casino high rollers!

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Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling

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Service attributes as drivers of behavioral loyalty in casinos : the mediating effect of attitudinal loyalty

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A casino-induced satisfaction of needs : scale development and its relationship with casino customer loyalty

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Are other customer perceptions important at casino table games? : their impact on emotional responses and word-of-mouth by gender

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Customer engagement and its outcomes : the cross-level effect of service environment and brand equity

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Casino-induced satisfaction of needs and casino customer loyalty : the moderating role of subjective norms and perceived gaming value

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Mainland Chinese casino visitors to Macau : linking service, brand image, satisfaction and loyality

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