Purpose – The purpose of this paper is to conceptually develop the understanding of co‐opetition dynamics and to enhance the conceptual clarity of co‐opetition by developing a definition based on previous research efforts. Design/methodology/approach – This conceptual paper integrates...

During the 1980’s and 1990’s deregulation had become the “recipe” for many countries’ economies to obtain increased efficiency and lower prices. Yet many empirical and theoretical studies of deregulation show that expectations rarely became fulfilled. The purpose of this paper is to...

Purpose – The purpose of this paper is to develop a conceptual framework that describes three contending market regimes in converging industries, and to use this framework to study clashes between different regimes and the implication they have on firms' competitive strategies. More...

Technology development is often a boundary-spanning activity where insights and discoveries from different organizations or organizational units are merged into new products or new technical solutions. In some cases, projects of this kind are organized within large multinational firms. In other...

Traditionally the relationships between competitors in the industrial market have been based on competition. The network approach and literature about strategic alliances have provided new insights into cooperation between firms based on the value chain. The empirical findings from two...

Purpose – The purpose of this paper is to investigate the effects of satisfaction and switching costs on the development of brand equity in the business-to-business (B2B) setting. The study considers the hierarchical effects between brand awareness, brand associations, perceived quality, and...