Mahmood, M. Adam; Gemoets, Leopoldo; Hall, Laura L.; … - In: International Journal of E-Business Research (IJEBR) 4 (2008) 2, pp. 48-68
While a plethora of anecdotal evidence exists, there is little empirical evidence on the value-creating potential of e-commerce technologies. The present research investigates whether firms using e-commerce technologies are successful in generating business value and, if so, what e-commerce...