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Ingredient branding with brand...
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Brand management
8,183
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7,740
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4,658
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4,540
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29
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28
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26
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25
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24
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23
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23
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22
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21
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21
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20
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19
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19
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19
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19
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18
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18
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18
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17
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17
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17
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16
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16
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16
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15
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15
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14
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14
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14
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2
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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Academy of Marketing Science / Annual Conference <2024, Coral Gables, Fla.>
1
American Marketing Association
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DerMarkentag <Veranstaltung> <8., 2021, Online>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Union / Amt für Geistiges Eigentum
1
Europäischer Rechnungshof
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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Institute of Chartered Financial Analysts of India
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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1
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1
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Journal of business research : JBR
540
SpringerLink / Bücher
339
The journal of brand management : an international journal
315
Journal of retailing and consumer services
278
The journal of product & brand management
276
Journal of Product & Brand Management
123
Asia Pacific journal of marketing and logistics
109
Strategic Direction
100
Springer eBook Collection
96
Journal of marketing communications
92
International journal of hospitality management
86
Journal of strategic marketing
84
Journal of promotion management : innovations in planning and applied research
82
Industrial marketing management : the international journal for industrial and high-tech firms
80
Marketing intelligence & planning
80
International journal of advertising : the review of marketing communications
75
Psychology & marketing
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of marketing management : JMM ; journal of the Academy of Marketing
66
European journal of marketing
62
Innovatives Markenmanagement
60
Journal of international consumer marketing
58
Research
57
International marketing review
54
European journal of marketing : EJM
53
Springer eBook Collection / Business and Economics
53
Journal of Islamic marketing
52
Tourism management : research, policies, practice
51
International journal of internet marketing and advertising : IJIMA
50
Journal of advertising research
50
Journal of fashion marketing and management
50
European Journal of Marketing
49
Marketing letters : a journal of research in marketing
49
International journal of contemporary hospitality management
48
Journal of the Academy of Marketing Science
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
47
Journal of marketing
45
Journal of marketing for higher education
42
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ECONIS (ZBW)
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Other ZBW resources
513
RePEc
58
USB Cologne (EcoSocSci)
2
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1
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1
Brand
owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
2
Organizing for
brand
protection and responding to product counterfeit risk : an analysis of global firms
Wilson, Jeremy M.
;
Grammich, Clifford
;
Chan, Fiona
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011477753
Saved in:
3
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
4
Introducing the new product Alwan in the Egyptian Market
Hussein, Rania S.
;
Helal, Nariman
;
Derbala, Farah
; …
- In:
The MENA journal of business case studies : MENA
2015
(
2015
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011447434
Saved in:
5
Consumer
brand
loyalty in the Chilean wine industry
Bianchi, Constanza
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 442-460
Persistent link: https://www.econbiz.de/10011432296
Saved in:
6
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
7
Brand
public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
8
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
9
Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent experimental findings
Boyland, Emma J.
;
Christiansen, Paul
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
Saved in:
10
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
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