Wu, Xia; Li, Yang; Li, Yang; Zhang, Kai - In: Industrial Management & Data Systems 122 (2022) 4, pp. 1056-1080
Purpose Using dynamic capability theory, this study investigates how information technology (IT) support affects firms' online and offline cross-channel integration (CCI). In addition, it applies institutional theory to examine how the relationships between IT support and CCI are moderated by...