Purpose: The purpose of this paper is to advance the understanding of brand love by studying its intensity and the nature of extreme forms of it, rather than its presence or absence. The love of a sports team is a type of brand love and is a valuable context to study of brand love intensity...

Purpose – The paper aims to consider the neglected area of customer relationship management (CRM) and customer management's “dark side”; and identify the key types of dark side behaviours of service providers as well as integrated approaches to CRM that will assist in overcoming dark side...

Purpose – The objective is to review theories of the impact of network relations and present empirical evidence on their nature and impacts. Among the questions addressed are: Who initiates network relations? Which ones are important and why? and What is the nature of the affects in important...

Purpose – This paper considers ways forward in the study of trust in business relationships and networks. Design/methodology/approach – The 25 papers focusing on trust previously published in the Journal of Business & Industrial Marketing are categorized as to their focus and compared to the...

Purpose – This paper sets out to consider the scale and scope of the value relationship functions of trading partners and of their connected relationships created in a cross‐cultural framework. Design/methodology/approach – Using a previously‐developed framework of relationship and...