Purpose – The purpose of this paper is to seek to enhance the understanding of non-profit marketing and consumer identities by exploring volunteering as a form of symbolic consumption. Specifically, it seeks to examine how young people – both volunteers and non-volunteers – understand and...

Purpose – The purpose of this paper is to map out the soft and hard infrastructures that may have contribute to the SRI indices development in China. As part of the research, the author particularly focuses on the governance, reporting and transparency of corporate sustainability issues in...

How are socially responsible investment (SRI) indices' and environment, social and governance (ESG) criteria derived? This article reviews the social construction theory and examines how the existing literature addresses and offers insights that can assist in answering the question. The article...

Purpose – This paper examines the value of mobile phones in ethnographic research, and seeks to demonstrate how this particular technology can support and enhance participant observation. Design/methodology/approach – Reflecting in detail on one researcher's experience of incorporating this...

Purpose The purpose of this study is to investigate narcissism in relation to consumer identity projects. Narcissism is rarely the focus of consumer culture studies, though it resonates with theories of individualistic, consumption-driven identities, and is argued to be a pervasive social trend...