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The effects of sexualized and violent presentations of women in combat sport

Greenwell, T. Christopher; Simmons, Jason M.; Hancock, Meg - In: Journal of sport management : the official journal of … 31 (2017) 6, pp. 533-545

Persistent link: https://www.econbiz.de/10011781495

Declining student attendance at college sporting events : testing the relative influence of constraints

Simmons, Jason M.; Popp, Nels; Greenwell, Christopher - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 122-134

Persistent link: https://www.econbiz.de/10012630762

Effects of employee training on job satisfaction outcomes among sport ticket sellers

Popp, Nels; Simmons, Jason M.; McEvoy, Chad D. - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 147-160

Persistent link: https://www.econbiz.de/10012059504

Predicting ticket holder no-shows : examining differences between reported and actual attendance at college football games

Popp, Nels; Simmons, Jason M.; Shapiro, Stephen L.; … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10014292886

Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand

Simmons, Jason M.; Naraine, Michael L.; Greenwell, Chris - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 2, pp. 91-104

Persistent link: https://www.econbiz.de/10014315760

Is violence used to promote Mixed Martial Arts?

Greenwell, T. Christopher; Thorn, Dustin; Simmons, Jason - In: International Journal of Sports Marketing and Sponsorship 16 (2015) 4, pp. 10-21

This study examines how Mixed Martial Arts (MMA) events are marketed in order to understand the role of violence in promoting events. Researchers examined 134 pieces of promotional artwork and 57 promotional news releases by MMA organisations across North America, Asia and Europe and found that...

Persistent link: https://www.econbiz.de/10014811859