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Objective vs. online ratings : are low correlations unexpected and does it matter? : a commentary on de Langhe, Fernbach, and Lichtenstein
Winer, Russell S.
;
Fader, Peter
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 846-849
Persistent link: https://www.econbiz.de/10011489780
Saved in:
2
Star Wars : response to Simonson, Winer/Fader, and Kozinets
Langhe, Bart de
;
Fernbach, Philip M.
;
Lichtenstein, …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 850-857
Persistent link: https://www.econbiz.de/10011489797
Saved in:
3
The role and impact of reviewers on the marketing discipline
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 587-592
Persistent link: https://www.econbiz.de/10011772263
Saved in:
4
The Pareto rule for frequently purchased packaged goods : an empirical generalization
Kim, Baek Jung
;
Singh, Vishal
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 491-507
Persistent link: https://www.econbiz.de/10011780829
Saved in:
5
The "tipping point" feature of social coupons : an empirical investigation
Hu, Mantian
;
Winer, Russell S.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10011671947
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6
The past, present, and future of customer management
Oblander, Elliot Shin
;
Gupta, Sunil
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
Saved in:
7
Editorial: relaunching marketing letters
Bradlow, Eric T.
;
Golder, Peter N.
;
Huber, Joel
;
Jap, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 311-314
Persistent link: https://www.econbiz.de/10012417684
Saved in:
8
Faculty research incentives and business school health : a new perspective from and for marketing
Stremersch, Stefan
;
Winer, Russell S.
;
Camacho, Nuno
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012608642
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9
Special issue on gender and ethnicity in the marketing professoriate
Labroo, Aparna A.
(
ed.
);
Mizik, Natalie
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012657852
Saved in:
10
Introduction to special issue on gender and ethnicity in the marketing professoriate
Labroo, Aparna A.
;
Mizik, Natalie
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
3
,
pp. 273-274
Persistent link: https://www.econbiz.de/10012657857
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