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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi; Foscht, Thomas; Eisingerich, Andreas B; … - In: Industrial marketing management : the international … 71 (2018), pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
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Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi; Heinberg, Martin; Huang, Xuan; Eisingerich, … - In: Business horizons 66 (2023) 4, pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
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Speed up, size down: how animated movement speed in product videos influences size assessment and product evaluation
Jia, He; Kim, B. Kyu; Ge, Lin - In: Journal of marketing 84 (2020) 5, pp. 100-116
Persistent link: https://www.econbiz.de/10012271500
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Hedonic myopia : emphasizing hedonic benefits of non-perishable food makes consumers insensitive to expiration dates in food purchase
Choi, Kang Jun; Jia, He; Lee, Jae Young; Kim, B. Kyu; … - In: Journal of business research : JBR 138 (2022), pp. 193-202
Persistent link: https://www.econbiz.de/10013197803
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Consumer mindsets and self-enhancement : signaling versus learning
Mathur, Pragya; Chun, HaeEun Helen; Maheswaran, Durairaj - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 142-152
Persistent link: https://www.econbiz.de/10011479184
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Savoring an upcoming experience affects ongoing and remembered consumption enjoyment
Chun, HaeEun Helen; Diehl, Kristin; MacInnis, Deborah J. - In: Journal of marketing 81 (2017) 3, pp. 96-110
Persistent link: https://www.econbiz.de/10011697841
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Replicating and extending our understanding of how managers can adjust the "warm glow thermostat"
Giebelhausen, Michael; Chun, HaeEun Helen - In: Cornell hospitality quarterly : CQ 58 (2017) 2, pp. 122-133
Persistent link: https://www.econbiz.de/10011730758
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Doing good while behaving badly : checkout charity process mechanisms
Giebelhausen, Michael; Lawrence, Benjamin; Chun, HaeEun … - In: Journal of business ethics : JBE 172 (2021) 1, pp. 133-149
Persistent link: https://www.econbiz.de/10012589077
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Unraveling the customer education paradox : when, and how, should firms educate their customers?
Bell, Simon J.; Auh, Seigyoung; Eisingerich, Andreas B - In: Journal of service research : JSR 20 (2017) 3, pp. 306-321
Persistent link: https://www.econbiz.de/10011736772