A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

In sub-mountain tract of Punjab state of India, maize (Zea mays, L.) and wheat (Triticum aestivum L.) crops are grown as rainfed having low crop and water productivity. To enhance that, proper understanding of the factors (soil type, climate, management practices and their interactions)...

"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing...