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Mobile shopping platform characteristics as consumer behavior determinants

Liu, Yang; Li, Qi; Edu, Tudor; Jozsa, Laszlo; Negricea, … - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 7, pp. 1565-1587

Purpose: The purpose of this paper is to appraise the impact of mobile shopping platform characteristics on consumer’s emotions, the relationship between emotions and their impact on impulsive buying. Design/methodology/approach: Mobile shopping platform characteristics were grouped into five...

Persistent link: https://www.econbiz.de/10012184293

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Factors influencing student transition to online education in the COVID 19 pandemic lockdown : evidence from Romania

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