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Journal of business research : JBR
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The journal of brand management : an international journal
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SpringerLink / Bücher
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Journal of retailing and consumer services
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Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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Springer eBook Collection
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Psychology & marketing
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Innovatives Markenmanagement
53
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Journal of international consumer marketing
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European journal of marketing : EJM
49
International marketing review
49
Journal of Islamic marketing
49
Journal of fashion marketing and management
49
International journal of contemporary hospitality management
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Tourism management : research, policies, practice
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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International journal of consumer studies
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Springer eBook Collection / Business and Economics
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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Other ZBW resources
256
RePEc
71
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date (oldest first)
1
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
2
Brands in the labor market : how vertical and horizontal brand differentiation impact pay and profits through employee-brand matching
Moorman, Christine
;
Sorescu, Alina
;
Tavassoli, Nader T.
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 204-224
Persistent link: https://www.econbiz.de/10014584189
Saved in:
3
Internal
branding
of a university business through building and gaining from employee-based brand equity
Duh, Helen Inseng
;
Wara, Helen Uzezi
- In:
Journal of African business
25
(
2024
)
3
,
pp. 427-444
Persistent link: https://www.econbiz.de/10015049505
Saved in:
4
Online
branding
: development of hotel
branding
through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
5
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
6
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
7
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
8
A broader view on brands’ growth and decline
Formisano, Marcello
;
Pauwels, Koen
;
Zarantonello, Lia
- In:
International journal of market research
62
(
2020
)
2
,
pp. 127-138
Persistent link: https://www.econbiz.de/10012214127
Saved in:
9
Exploring impact of selected marketing strategies on the brand differentiation
Almugari, Fatehi
;
Alabsy, Nabil Mohamed
;
Khaled, Amgad S.D.
- In:
International journal of business innovation and …
28
(
2022
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10013343609
Saved in:
10
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
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