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An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints
Liu, Xiao
;
Derdenger, Timothy
;
Sun, Baohong
- In:
Marketing science
37
(
2018
)
4
,
pp. 569-591
Persistent link: https://www.econbiz.de/10011916556
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2
Estimating dynamic discrete choice models with aggregate data : properties of the inclusive value approximation
Derdenger, Timothy
;
Kumar, Vineet
- In:
Quantitative marketing and economics : QME
17
(
2019
)
4
,
pp. 359-384
Persistent link: https://www.econbiz.de/10012153046
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3
Platform data strategy
Bhargava, Hemant K.
;
Rubel, Olivier
;
Altman, Elizabeth J.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012417687
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